This content will give consideration to three varied kinds of media and how they have adjusted to the digital era we today live in, whether by altering means or fully revolutionising their structure.
One among the primary participants in the evolution of mass media has actually been the television sector: just a decade back, it would have been normal to turn on a television at a particular time and wait for one’s favourite show to come on, watching through regular advertisement breaks. Presently, for the younger generations, this means of consuming media may seem fully outdated, as most young people retrieve their content at any time from any device with a steady internet connectivity. While platforms that are completely based online are quite renowned, classic media outlet have also expanded into the internet domain, with leading figures in the sector such as Alex Mahon surely appreciating the potential of this brand-new format. The introduction of streaming platforms that allow viewers to consume content at whatever time is insightful is maybe one of the milestones in media evolution these days.
On the subject of the evolution of media through ages, the one player that has been around for the longest time is perhaps the written word: from the first cases of printing to digital news presently, it is a perfect example of evolution of media. The latest growth in this industry regards the publishing sphere, as digital formats for books are growing in popularity as a result of their practicality and ease of storage and transport: for somebody going on vacation, or on their commute, it will be much easier to carry one device that contains multiple books, instead of three or four volumes. Individuals in the relevant sector, like Raffaello Avanzini, are well conscious of this phenomenon, but there is still a considerable portion of men and women who prefer the feel of paper.
Across the history of traditional media, listening to music is commonly overlooked; however, it has been a steady pastime for many hundreds of years, and there have usually been individuals appreciating the numerous music genres across eras. Even so, the music itself has not been the only thing to grow over time: the way it is consumed has altered considerably, too. While for most of the previous century people would listen to a specific recording at a time, whether on a vinyl or on an mp3 player, presently it is much more common for listeners to go for playlists on online platforms, a significant transformation in the timeline of media technology: this implies that men and women are trusting said platforms to recommend music they may like based on their previous listens, and may find brand new artists without having to buy their entire album. People who are involved in the music sector, like Vincent Bolloré, are likely to be aware of the potential of this brand-new way of listening to music and how it will change the entire market associated with it.